Website copywriting
Website copywriting must create content that works for search engines and humans To be successful and effective, website content must satisfy the demands of its two most important audiences: your customers and search engines.
Website copywriting
Website copywriting must create content that works for search engines and humans To be successful and effective, website content must satisfy the demands of its two most important audiences: your customers and search engines.
Clear, well-written, well-targeted content featuring key search terms will keep search engines happy and ensure they continue to direct relevant searchers to your website. Equally, concise, clearly expressed and engaging content will keep visitors on your site for longer. People flicking around the internet have very short attention spans, so if you don’t grab their attention early and provide relevant and enticing information quickly, they won’t stay for long.
Make copywriting a priority
Copywriting is often a forgotten element in website planning and development. With so much attention paid to the design, layout and function of the site, writing the content can become an afterthought. Businesses often believe they can simply drop in content from existing brochures or presentations – but website content is different: it needs to be written with an eye to the target audience as well as the internet search engines.
At BGD IT we put great written content at the heart of our website development process. Our experienced copywriters work alongside our web designers to create pages that not only look stunning, but also feature content that gives visitors and search engines exactly what they’re looking for.
Your website is a shop window – not a reference library
When businesses choose to write their own website content, they often write too much. They are eager to tell customers everything about their organisation, its history, its people, and its products and services. But it’s important to remember that your website is effectively a shop window.
Its primary function is to attract customers, show them how your business can solve their problems or supply what they need – and then get them to contact you. You need to tell them just enough to demonstrate that you are the right supplier to fulfil their specific needs.
To do that, your web content needs to focus on the benefits you offer to the visitor. Why should they choose your product or service over anyone else’s? Think about what they will gain from your products or services, and how you help to solve specific problems or fulfil specific requirements.
Web related
Platforms, Management, Ranking, Optimisation, Copywriting, Marketing, UK GDPR compliance and Web Hosting
UK GDPR - DPA 2018
Who is liable under the UK-GDPR? Any website, company or organization that processes personal data of individuals inside the UK is required to comply with the UK-GDPR – even if the website or company isn’t itself located within the UK...
WordPress website Dev
We build custom-designed websites using WordPress, an industry-leading, open-source content management system. WordPress provides easy control over the content on your site, and a well-supported platform that is secure, versatile and...
Bespoke web applications
If you have a business process that could be better done, or only done, on the web, our developers can create a bespoke web application just for you. No project is too big or too unusual! Hand-built web-based applications to support your business...
Google Ads management
Ranking highly on Google is crucial if visitors are to find your website. It can be challenging for a new site to find its way to page one of a Google search, especially in a competitive market. Google Ads gives you a shortcut to the top. Instant results from day one.
Website Design
Intelligent website design that reflects your organisation. Web design is about more than just making your site look nice. All our designers have experience and training in user experience design as well as coding
Email campaigns
When you want to keep your customers, clients or members up-to-date, informed and in touch with your organisation, email newsletters are a fast, effective and versatile communications tool.
Search engine optimisation
Your website will only be successful if people can find it. Search engine optimisation is the technique we use to improve your ranking in Google and other search engines, helping your website to reach its target audience.
Website hosting
All websites need to be hosted on a server somewhere. For high-performance websites we offer a range of fast and reliable third-party web hosting services that will keep your website running quickly and securely...